This article checks out how the media landscape has evolved over the past few years.
In today day, online platforms have made it substantially easier for everybody to create and share content. Formerly, creating content for a large audience mandated connectivity to a collection of essential resources and financing. Currently, with using mobile phones and common digital technologies, digital media content examples including short form videos, blog articles and podcasts can be quickly created with simply a couple of fundamental gadgets, along with reaching a large audience, very quickly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, implying that social media has developed a place for underrepresented communities to share their stories.
The rise of internet content has totally changed what is implied by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Normally, a small group of professionals, such as newspaper publishers or journalists, who would produce content for large audiences who mainly just consumed it. However, nowadays, with the aid of the internet, the face of media has seen considerable change, making the consumption and accessibility of media much more open and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can produce and share their own content, just as easily as they can consume it. Social media has allowed anybody to add to here public conversations, rather than simply the significant media providers consequently as a result, mass media is no longer managed by a couple of huge advocates. Instead, it is spread across millions of user narratives all over the world.
In the online media landscape, what we see online is mainly chosen by algorithms which are formed by our online behaviours. Each social media platform utilizes its own automated system to put forward new material and advise product that will appeal to the user. The types of media content examples that will be shown to a user is created to keep users engaged. The algorithms are developed to keep people stimulated by suggesting and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are subjected to, developing more division and predisposition among users around social issues. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.